Joining a Professional Networking Group Makes Good Sense
There are many advantages to pursuing membership in a leads, networking or
tips club. For most business owners, the most important of these is
acquiring new business leads, but it might surprise you to learn about the
additional benefits of membership in a professional networking organization.
When you get a lead from someone in a networking group, you are getting
information on a prospective customer who has already developed a purchasing
relationship with a fellow expert. When you receive a referral, the referred
clients are usually ready to buy, and a referral from a trusted partner will
often provide your organization with a competitive edge.
For many business owners, that is worth every cent of membership fees, but
the dividends of membership only begin there. Compare this scenario with how
you presently do business:
Imagine walking into your first business meeting with a new client. You're
already regarded as an expert in your field, since your Tips Club colleague
has given you a warm recommendation. You've substantially decreased the time
spent prospecting for a new client and advertising to get this far, so
you've got time and energy to devote to solving their problem in the best
The client is more relaxed and organized, since the time spent finding
quality suppliers and sourcing projects has substantially decreased,
allowing them to focus on the problem they are seeking a solution for.
Because you were recommended by a trusted mutual acquaintance, you quickly
develop a good rapport with the client and provide them with the outstanding
service and professionalism your company is known for. As your client's
satisfaction increases, so does your business together, allowing you the
opportunity to refer other members as appropriate and further strengthening
your client's core business. Each business increases its profits and
efficiency as a result of the maturing relationship.
As a result of spending less time and money acquiring new customers, you're
able to focus more of your efforts on doing business profitably. You are
able to use that time developing new skills or business ventures, enriching
personal relationships and worrying less about your businesses future.
If you think these are advantages for your business and are willing to learn
the process of networking from people who are here to teach and help you
succeed, we'd like to talk with you about membership in the Ventana Ranch Tips